We AI-Enable Supplement & Wellness Brands. Your Business, AI-Enabled.
You're scaling on spreadsheets, scattered data, and late nights. There's a better way.
We AI-enable supplement brands, connecting your existing tools with AI that handles the sales reporting, marketing data, stock management, product launches, and day-to-day admin that eat your week. Not another SaaS login. Not a chatbot. Your business, AI-enabled.
No commitment. We'll map your biggest time sinks and show you what's automatable.
The reality
You know these problems.
You live them every week.
You've built a great product. But behind the brand, your operations are held together with willpower and workarounds. And the bigger you grow, the more it hurts.
You can't see your own numbers
Revenue split across Shopify, Amazon, wholesale, and marketplaces. Want a single view? That's a half-day spreadsheet job. By the time you've got the answer, it's already out of date.
Marketing reporting is a monthly nightmare
Google Ads, Meta, email, affiliates: every platform has its own dashboard and none of them talk to each other. You're spending more time measuring marketing than actually doing it.
You're chasing your manufacturer for updates
Where's my order? When does the batch finish? Is the raw material in? You're emailing and calling your CMO for information that should be at your fingertips.
Product launches take forever
Briefs, formulation tweaks, compliance checks, label copy, artwork approvals. Every step is a manual handoff and every handoff is a delay. Your competitors are launching faster.
You don't know what you can legally say
Health claims on your site, packaging, and ads are a regulatory minefield. One wrong sentence can trigger a takedown, a recall, or an ASA complaint. Most brands guess and hope for the best.
You're hiring for admin, not growth
Every new team member spends half their time on data entry, chasing emails, and compiling reports. You're growing headcount but not capacity. The work that should be automated isn't.
What we build
Here's what changes when your
business is AI-enabled.
Every system is built around how your brand actually operates. Connected to your existing tools. No rip-and-replace. No six-month implementation.
Know Your Numbers Without Touching a Spreadsheet
Every channel, Shopify, Amazon, wholesale, marketplace, pulled into one live view. Revenue, margins, trends, and channel performance updated automatically. Open it Monday morning and know exactly where your brand stands. No half-day spreadsheet job. No stale data.
Get Your Marketing Hours Back
Google Ads, Meta, email, affiliates, pulled together automatically into branded reports, weekly or monthly. Your marketing team spends time optimising campaigns, not building slide decks. Know what's working and what's burning budget without logging into six platforms.
Forecast Demand and Never Run Out of Stock
Your sales data already tells you what's coming, but you're just not listening to it yet. We build demand forecasting from your live Shopify, Amazon, and wholesale data so you know exactly when to reorder, how much to hold, and where stockout risk is building. No more gut-feel purchasing. No more emergency airfreight.
Launch Products in Weeks, Not Months
Every product launch is a chain of handoffs: briefs, formulation tweaks, compliance checks, label copy, artwork approvals. Each one is a delay. We track and partially automate the entire NPD pipeline, generate concept documents with built-in market research, and check claims from the start. Your competitors won't know how you're moving this fast.
Say What You Can Say, And Know It's Legal
Check your website copy, packaging text, and ad claims against EFSA-approved health claims and UK regulations before you publish. No more guessing. No more paying a consultant £150/hr every time you write a product page. Know what you can legally say, instantly.
If Your Team Does It Twice, There's a System for It
Customer service replies, order processing, influencer tracking, subscription management. Whatever repetitive work is consuming your team's time, we map it and automate it. You hired smart people. Let them do smart work.
How it works
Live in weeks, not months.
Free Audit Call
Week 030 minutes. We map where your team's time actually goes, and which tasks are automatable. No pitch, no slides, just clarity. You'll leave knowing exactly what's possible and what it would cost.
Scope & Proposal
Week 1We define exactly what gets built, what it connects to, and the expected impact. Fixed-price proposal. No surprises. No scope creep.
Build
Week 2 to 4We build your systems. You get progress updates, not silence. Typically 2 to 4 weeks depending on complexity. We work fast because we've built these systems before, in supplement businesses like yours.
Go Live + Iterate
OngoingWe deploy, train your team, and confirm everything works. Then monthly reviews to optimise, extend, and add new automations as your needs grow.
Pricing
Simple pricing to AI-enable your brand.
Every engagement is scoped and priced after your free audit call, based on what you actually need, not a one-size-fits-all package.
Most engagements start from £5,000 for the initial build, with monthly retainers from £750. Exact pricing is scoped after your audit call.
What these problems are already costing you
A full-time ops hire to wrangle your data
£35 to 45K/yearA compliance consultant on retainer
£150/hrA delayed product launch
4 to 8 weeks of lost revenueYour founder spending 10 hours a week on admin instead of growth
priceless, but not freeMost Alfie AI engagements pay for themselves within the first quarter because the time and cost savings are immediate, not theoretical.
One-off setup fee
We build your systems, connect your tools, configure your AI workflows, and deploy everything. Fixed price, agreed upfront.
Monthly retainer
We stay on to maintain, optimise, and extend your systems. Monthly reviews, new automations, priority support.
Always included
Scoped to your exact workflows and tools
Built, deployed, and maintained by us
Monthly reviews and optimisation
New automations added as your needs grow
No per-user fees or hidden costs
Fixed-price proposal before any work begins
We'll map your biggest time sinks, show you what's automatable, and give you a clear proposal. No obligation.
Why us
We've sat on the other side
of your supply chain.
Manufacturing insiders
We come from inside supplement manufacturing. We've managed production timelines, handled regulatory submissions, and run commercial operations at CMO level. We know what your manufacturer isn't telling you, and we know how to get you the visibility you need.
Built for your industry
Every system is custom-built for supplement and wellness operations. We understand your sales channels, compliance obligations, NPD workflows, and the specific headaches of scaling a product brand. We don't need a month to learn your business.
We use what we sell
The tools we build for clients are the same tools we run our own operations on. They're battle-tested in real supplement businesses before you ever see them. You're getting systems that already work, adapted to your needs.
About
Built by an operator, not a consultant.
16 years inside UK supplement manufacturing. Managed production pipelines worth £10M+. Supported 500+ product formulations across tablets, capsules, powders, and liquid sachets. Built the AI systems he now sells to brands, tested on real operations before they ever reached a client.
After spending years watching brands struggle with the same operational problems, scattered data, manual reporting, slow product launches, zero visibility on manufacturing, he started building systems to fix them. First for his own operations. Now for yours.
This isn't someone who read about supplements in a market report. This is someone who's been in the room when the batch fails, the raw material is late, and the label copy needs rewriting at 9pm on a Friday.
FAQ
Questions you're probably asking.
Do I need to change the tools I already use?
+No. We connect to whatever you're already running: Shopify, Amazon Seller Central, Xero, HubSpot, Gmail, Slack, Klaviyo, Google Ads, Meta. We don't replace your tools. We wire them together and put AI on top.
How is this different from Zapier or Make?
+Zapier moves data between apps. We build systems that think. Your AI generates branded marketing reports from live campaign data, checks health claims against EFSA regulations, and builds product concept documents from a brief. It's not just automation. It's intelligence.
We're a small team. Is this overkill?
+Small teams benefit the most. You don't have spare headcount to throw at admin and reporting. These systems give you the operational capacity of a much bigger team without the payroll. Most of our clients are teams of 3 to 20.
How much does it cost?
+Every engagement is different, so we scope and price after the audit call, not before. You'll pay a one-off setup fee for the build, plus a monthly retainer for ongoing optimisation. We'll give you a fixed-price proposal with no surprises before any work begins.
How long until I see results?
+Most brands are live within 2 to 4 weeks. You'll see significant time savings in the first month. By month three, the system is handling tasks you forgot you were still doing manually.
Can you help us get better visibility on our manufacturer?
+Yes, this is one of our strongest areas. We've worked inside contract manufacturing and understand the data flows, delays, and communication gaps. We can build you real-time visibility on orders, batches, and timelines without your manufacturer needing to change how they work.
What if I want to cancel?
+Cancel anytime with 30 days notice after the initial build. Everything keeps running, you just won't get ongoing optimisation. But most clients stay because the system keeps getting more valuable.
Stop running your business manually.
Get AI-enabled.
30-minute audit call. We'll map your biggest operational time sinks and tell you exactly which ones AI can handle. No slides. No pitch deck. Just a straight conversation about what's fixable.
Book a Free Audit CallOr email darren@alfieai.co.uk directly. We'll reply within 24 hours.