Do I need to change the tools I already use?

No. We connect to whatever you're already running: Shopify, Amazon Seller Central, Xero, HubSpot, Gmail, Slack, Klaviyo, Google Ads, Meta. We don't replace your tools. We wire them together and put AI on top.

How is this different from Zapier or Make?

Zapier moves data between apps. We build systems that think. Your AI generates branded marketing reports from live campaign data, checks health claims against EFSA regulations, and builds product concept documents from a brief. It's not just automation. It's intelligence.

We're a small team. Is this overkill?

Small teams benefit the most. You don't have spare headcount to throw at admin and reporting. These systems give you the operational capacity of a much bigger team without the payroll. Most of our clients are teams of 3 to 20.

How much does it cost?

Every engagement is different, so we scope and price after the audit call, not before. Most engagements start from £5,000 for the initial build, with monthly retainers from £750. You'll get a fixed-price proposal with no surprises before any work begins.

How long until I see results?

Most brands are live within 2 to 4 weeks. You'll see significant time savings in the first month. By month three, the system is handling tasks you forgot you were still doing manually.

Can you help us get better visibility on our manufacturer?

Yes, this is one of our strongest areas. We've worked inside contract manufacturing and understand the data flows, delays, and communication gaps. We can build you real-time visibility on orders, batches, and timelines without your manufacturer needing to change how they work.

What if I want to cancel?

Cancel anytime with 30 days notice after the initial build. Everything keeps running, you just won't get ongoing optimisation. But most clients stay because the system keeps getting more valuable.

Your Amazon Supplement Dashboard Is Probably Lying to You

If you run a supplement brand on Amazon, you probably check Seller Central every day. Revenue, units sold, maybe the advertising dashboard. It feels like you have a handle on performance. You do not. Seller Central is showing you a fraction of the picture, and what it does show is often delayed, aggregated, or missing critical context.

What Seller Central Hides

Amazon is not trying to deceive you. But their dashboard is built for their purposes, not yours. Here is what you are likely missing.

True Profitability by SKU

Seller Central shows you revenue. It shows you some fee breakdowns. But it does not show you true net profit per unit after all costs. Your landed cost including CMO production, batch testing, packaging, and freight. FBA fees including storage, pick and pack, and long-term storage if applicable. Advertising cost allocated to that specific SKU. Returns and their associated costs. To know your actual margin, you need to pull all of this together yourself.

Inventory Health in Context

Amazon shows you how many units you have in FBA. It even has an inventory health dashboard. What it does not do is connect that to your total inventory picture. You might have 500 units in FBA, 3,000 in your 3PL, and a production run of 5,000 arriving in two weeks. Seller Central only sees the 500. Your stock decisions need the full picture.

Cross-Channel Cannibalisation

When you run a promotion on Amazon, does your Shopify DTC revenue dip? When you raise your Amazon price, do you see a lift on your website? Seller Central cannot tell you this because it has no visibility into your other channels. But if Amazon represents 40% of your revenue, these dynamics matter enormously.

Advertising Attribution Gaps

Amazon attributes a sale to an ad if the customer clicked the ad and purchased within 14 days. But your Sponsored Products ad might be driving brand awareness that leads to an organic purchase 20 days later. Or a customer sees your product on Amazon, then buys on your website instead. The advertising console cannot capture these dynamics. Your true ROAS is almost certainly different from what Amazon reports.

Why This Matters for Supplement Brands Specifically

Supplement brands are especially vulnerable to incomplete Amazon data because of how the category works.

•Subscribe and Save is a major driver in supplements. But the subscription metrics in Seller Central are basic. You need to understand cohort retention, reorder intervals, and how subscription customers differ from one-time buyers.
•Supplement SKUs often have variants (flavours, sizes, bundle configurations). Performance analysis at the variant level is clunky in Seller Central.
•Seasonality in supplements is real and category-specific. Vitamin D, immune support, and diet products all have distinct seasonal curves. You need historical data pulled out and analysed properly to see these patterns.
•Compliance monitoring is invisible in Seller Central. You cannot easily track which listings have been flagged, what changes were made, or when a listing was temporarily suppressed.

What a Proper Multi-Channel Dashboard Looks Like

A real dashboard for a supplement brand pulls data from every source and presents a unified view. Here is what it should include.

•Revenue by channel (Shopify, Amazon, wholesale) with daily, weekly, and monthly views
•True margin by SKU after all costs including channel-specific fees
•Blended inventory view across FBA, 3PL, and in-production stock
•Stock velocity by SKU by channel with reorder date projections
•Advertising performance across Amazon PPC and Meta/Google for DTC
•Subscription metrics including active subscribers, churn rate, and average subscription lifetime
•Year-over-year comparisons to identify seasonality and growth trends

This is not a fantasy. This is what a purpose-built reporting system delivers. The data already exists across your platforms. It just needs to be pulled together.

How to Get There

Step one is getting your Amazon data out. The SP-API (Selling Partner API) gives you access to orders, inventory, advertising, and financial data programmatically. It is not the friendliest API in the world, but it works.

Step two is combining it with your other channel data. Shopify has a clean API. Wholesale data usually comes from spreadsheets or an ERP system. All of it flows into a central database.

Step three is building the views that matter for your business. Not vanity metrics. Actionable intelligence. What needs your attention today. What decisions need to be made this week. Where the opportunities and risks are.

The brands winning on Amazon are not the ones checking Seller Central more often. They are the ones who have pulled their data out and combined it with everything else they know about their business.

Stop relying on a dashboard that was built for Amazon, not for you. Your business deserves better data.